We are curators of good vibes.

Music has a unique power to affect environments, moods and experiences. Studies have shown that the "right" music changes an atmosphere so much that the perception of customer service and satisfaction is impacted by more than 65%. The right kind of music can create and enhance a desired atmosphere throughout the day, reach a target audience, manage table turnover rates and influence recommendations made to others which ultimately leads to an increase in revenue. The power of an atmosphere is palpable.

Successful brands have a distinct identity and music can be used to differentiate from competitors and maintain relevance to your ideal customers. By having a unified vibe, style and aesthetic, you can create a culture that connects to your audience.

The Vibe Project works with restaurants, hotels,  and innovative brands and spaces to establish your brand’s authentic culture. We work with you to understand your brand’s intended vibe and clientele, and use a combination of research, instinct and expertise to choose a strategy that resonates with your customers.

MUSIC CURATION

We create custom playlists that suit moods and times of day that evolve with your environment. From a sunny Monday morning to the coolest happy hour around, our playlists create a positive atmosphere that will keep your customers happy, engaged and coming back for more.

Our process includes:

• A complimentary consultation and intro meeting
• Consult with your team to understand where you want to go, who your target customer is and discuss any themes that are prevalent in your design and branding
• Spend time in your space to observe and analyze your brand and consumer
• Interview your team: owners, managers, chefs etc. to ensure music selections keep your staff energized and happy
• A sample playlist to ensure the musical direction is on point
• Playlists that match your needs and criteria
• A branded summary of your music branding and vibe

BRANDING + MUSIC

Music is an effective tool to connect with your audience and we will build a music marketing strategy that fits to your brand. Whether through custom playlists, brand and artist partnerships or product seeding, we love working with innovative brands on expanding their culture into music.

Our process includes:

• A complimentary consultation and intro meeting
• Consult with your team to find a cohesive brand mission
• Identifying your message, story, and style to create the vibe that attracts your tribe
• Pinpoint the culture that exemplifies your space and brand

Event Programming

We love to throw a good party. And we know the importance of events when it comes to connecting with your audience. From cultural programming to launch parties, we will create unique experiences that strengthen your brand. We cover everything from music and programming, bookings, production, partnerships and decor to ensure a seamless event for you and your party-goers.

• A complimentary consultation and intro meeting
• Explore programming that fits for you
• Come up with event themes and decor
• Source vendors, book talent, confirm catering and all other event needs
• Day-of event management
• A branded event summary

ATMOSPHERE DESIGN + SPACE STYLING

Often times your space doesn't need renovations or a full redesign - it just needs a little refresher. Atmosphere design focuses on replacing items that no longer speak to your space and brand, as well as shopping for items for a new space. We will organize, style and bring fresh vibes to either an existing or new space to create a unified experience for your customers.

Our process includes:

• A complimentary consultation and intro meeting
• Consult with your team to understand where you want to go, who your target customer is, and discuss any themes that are prevalent in your design and branding
• Rework your existing space and furniture to create a new flow
• Shopping for accessories or any new larger pieces of furniture
• A branded summary of your interior branding and vibe